About Us
Our
Story
RAD Potential was created with the vision of empowering organizations to enhance their sales selection processes. We understood the importance of not only choosing the right salespeople, but also evaluating metrics for creating a tailor-made hiring solution to achieve increased productivity and retention.
This ethos gave birth to RAD Potential, aiming to help organizations meticulously select, analyze, and train their sales and leadership teams.
Our value proposition is anchored in providing a pragmatic and lasting approach towards identifying and retaining exemplary sales talent. We are committed to alleviating any past sales hiring problems you may have encountered, and replacing them with a newfound confidence that bringing on exceptional salespeople is the fundamental force why your company is thriving.​
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We are ready to help! Your success is our success. Contact us to learn more about our services.
Data-driven
sales
hiring
Our Founder
My name is Robert Dougan, M.A.
Robert A. Dougan (i.e., R.A.D) is the Founder and CEO of RAD Potential Advisory Inc., and an authorized independent distributor of psychometrics assessments and programs.
Over the past two decades, Robert has consulted and worked closely with senior executives from some of the largest Banks, Investment firms, Insurance companies, and top sales organizations from across North America. Over his tenure, he has guided over 250+ organizations helping them improve sales and sales management productivity/retention through effective selection strategies and coaching using validated assessments, data analytics and development strategies.
With his growing demand for his expertise, he also shares his knowledge as a speaker and trainer where he has presented across North America, Europe, the Caribbean, and South Asia.
The key to Robert's success is he wants to be RAD at everything he does, and now he wants to help you find your 'RAD Potential'.
