Robert A. Dougan, M.A.Oct 1, 20232 min readCrafting Narratives that Resonate To Attract ApplicantsEmbark on a journey to better understand the difference between employer branding and recruitment marketing.
Robert A. Dougan, M.A. Jun 1, 20232 min readAttraction by Design: Elevating Recruitment With Pre-Employment TestingEver thought of pre-employment testing as an attraction strategy?
Robert A. Dougan, M.A. Mar 1, 20235 min readRecruiting 'Gen Z' & What They Want?Generation Z are here to work, but how are we going to recruit and attract them to our careers?
Robert A. Dougan, M.A. Feb 12, 20234 min readJob Shoppers: Why Recruitment Marketing Works!Job applicants are shopping for the right employer. This is why employers need to market their careers. It's not just about posting jobs.
Robert A. Dougan, M.A.Jun 17, 20223 min readTHE STORY OF HIRING HAPPY PEOPLEIt is so important to know what you are looking for in the types of hires you want to work with you. Check out this true story.
Robert A. Dougan, M.A. Jun 16, 20224 min readYOUR EMPLOYMENT BRAND STORY IN 10 SECONDS: THE 3 Cs of DIGITAL RECRUITMENT BRANDINGIt is so important to be able to tell your brand story in less than 10 seconds. Understand the 3 C's of recruitment branding.