Robert A. Dougan, M.A.
Crafting Narratives that Resonate To Attract Applicants
Embark on a journey to better understand the difference between employer branding and recruitment marketing.
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Robert A. Dougan, M.A.
Jun 1, 20232 min read
Attraction by Design: Elevating Recruitment With Pre-Employment Testing
Ever thought of pre-employment testing as an attraction strategy?
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Robert A. Dougan, M.A.
May 22, 20231 min read
Game-Changing Employer Branding Strategies
Employee spotlights fuel marketing careers by showcasing expertise, passion, and success stories, fostering trust and attracting top talent.
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Robert A. Dougan, M.A.
May 20, 20231 min read
Recruitment Marketing = Talent Attraction
Recruitment marketing is a strategy that companies use to attract and engage top talent.
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Robert A. Dougan, M.A.
Feb 12, 20234 min read
Job Shoppers: Why Recruitment Marketing Works!
Job applicants are shopping for the right employer. This is why employers need to market their careers. It's not just about posting jobs.
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